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Diamonds are forever; this is a phrase that has been repeated in songs, literature and many other art forms. The reason why the phrase was coined was because the gemstone is very hard and cannot easily erode. However, the phrase gained other connotations which were pegged on the fact that it was very valuable. The value of a diamond is bound to last and appreciate with time. This is the reason why they cost so much, and they are out of the reach of your normal citizen. Due to this, some labs decided to make white, and clear, Zirconia which can be used as a substitute for diamonds. True, today, there are many rings that use this zirconia instead of diamonds and the recipients are just as pleased with the rings, because they understand that they can get the aesthetic value without having to incur heavy costs. This is the time when you get value for your money.